Vision

Chinese culture, with its long history, vast scope and profound depth, is characterised by its perpetuity, diversity and inclusiveness.  It has shaped the values and way of life we all share.  We aspire to make use of a diverse array of exhibitions, activities, exchanges, collaborations and promotions to enable young people and the public at large to appreciate the essence of Chinese culture and enhance their sense of national identity and cultural confidence, thereby promoting patriotism and ensuring its continuity from generation to generation.

Mission
  • Increase social awareness of, and interest in, Chinese culture and history across all sectors.
  • Foster patriotic education and cultivate a sense of patriotism.
  • Promote Chinese culture through a diversified range of programmes.
  • Collaborate with various stakeholders to jointly promote Chinese culture.
  • Enhance the public’s sense of national identity and cultural confidence.
Values
  • National identity
  • Unity in diversity
  • Harmony in differences
  • Collaborative integration
  • Transmission of heritage
  • Professionalism and dedication
  • Progress with the times